Why did The Cheesecake Factory leave Provo?

I know they technically never opened in the Provo Towne Center, but I know for a fact they were going to. They even had the sign up, I saw it with my own eyes. I’d love to know some details and I’d really love it if anyone happened to get a picture of the sign before it was taken down. That would have changed East bay completely.¬†

Active User Asked on April 2, 2017
Add Comment
1 Answer(s)

I don’t know the exact reason, but I do know many city officials are not huge fans of getting a Cheesecake Factory in Provo. Dixon Holmes a couple years ago said¬†“Our demographic is JC Penney, not the Cheesecake Factory.”

Active User Answered on May 19, 2017.

Yeah but there’s more to this than not wanting one. The signs were actually installed on the mall, which means a lease was already done and The Cheesecake Factory was officially starting their build out. What happened for that to reverse course? They had to have signed at least a 10 year lease that they then broke. That’s a BIG deal. My only guess of how The CF could have got out of the lease was that maybe The Provo Towne Centre losing the Olympic ice rink was considered a breath of contract and The CF used that fact to get out of their lease. That’s 100% conjecture, I have no proof whatsoever of that happening, but I feel like there has to be a reason like that, that caused them to pull out of their commitment so far into the process. I’m mostly just curious about the whole thing, but I also think knowing details about it could shed light on the struggles East Bay has had and maybe help people better understand it, and make better decisions moving forward with regards to growing East Bay. The average citizen like me can’t make much difference, but understanding the details of these things makes me want to get more involved and makes me more likely to support future efforts to help East Bay and the PTC rebound with my wallet:)

on June 23, 2017.
Add Comment

Your Answer

By posting your answer, you agree to the privacy policy and terms of service.